Michael Essien has been appointed as the Brand Ambassador for global beverage company Budweiser.
The Chelsea legend has arrived in South Africa to join the ‘Be a King’ campaign.The ‘Be a King’ campaign will bring football fans closer to the game.
Budweiser have already partnered with LaLiga and the English Premier League to make fans of the game enjoy the season with various activities.
The global beer brand however saw it necessary to work with Essien who featured in both Leagues for Real Madrid and Chelsea respectively.
“Football fans celebrate like kings and it is wonderful that they are given this platform to reach their true potential as rulers of the game,” Essien said.The 36-year-old who is nearing retirement from active football have been involved in various ambassadorial roles.